Telescope Officially Launches TARGET, an Intelligent Ad-Serving Platform to Enhance Interactive Campaigns

Telescope product launch will provide quantifiable benefits and revenue for media clients, brands, agencies, and marketers.

Los Angeles, Calif. (July 27, 2009) – Telescope has announced the official launch of their strategic ad-serving product TARGET, which provides media clients the opportunity to monetize interactive campaigns while providing their audience with a unique interactive experience as marketers and agencies gain the ability to promote their brand and acquire new customers.

Within an interactive campaign, the TARGET technology works by intelligently placing ads or content into different points of the call or message flow. Built around Telescope’s robust Customer Relationship Management (CRM) system, the content providers are able to serve ads that are tailored to each caller. The dynamic decision making process to insert the most pertinent content is based on the following three approaches; real-time caller profiling, offer portfolio optimization, and learning from a customer’s behavioral history.

Using its real-time caller profiling, the system collects a variety of data from the call including geographic location and whether a call is from a landline or mobile phone; enabling return path messaging via an SMS opt-in. In addition to any existing behavioral profile, this information then allows for a real-time targeted ad or content insertion.

TARGET’s flexible and configurable offer portfolio optimization allows all parties to maximize the inventory available. For direct marketing call transfer programs, this component provides call centers the ability to limit call volume by agent availability on the basis of hourly or daily transfers. The unique participant tracking provides the best user experience by ensuring the caller hears a new offer every time they interact and guarantees they are transferred to a call center with an available agent.

As consumers continue to participate using Telescope’s technology, the system learns from their activities and behavioral habits. This knowledge allows media clients to most effectively engage their participants within the current campaign, as well as future campaigns. This unprecedented level of consumer interaction gives brands the ability to strategically position their offers to their potential customers in ways they never have before.

“Telescope is increasingly focused on how to bring value to marketers, whether through direct to consumer engagements on digital platforms, or via inventory that we generate in conjunction with our media clients. Our TARGET platform helps clients get beyond engagement, to retain and monetize their customer base,” said Jason George, CEO of Telescope Inc. TARGET recently delivered its 100^th marketer campaign. It has been trialed on daytime and syndicated shows such as The Price is Right and Deal or No Deal and integrated across a variety of media properties and advertisers including Verizon Wireless, DishTV, Cablevision, AIG, and Caribbean Cruise Lines. Marketers pay on a Cost Per Lead (CPL) or Cost per Acquisition (CPA) basis, ensuring that every campaign is fully measurable against acquisition criteria and costs.

About Telescope: Telescope provides cross media interactive solutions that enable clients to CONNECT with new customers, TARGET new revenue streams and gain INSIGHT directly from their audience. Telescope has managed campaigns for clients such as American Idol, America’s Got Talent, NBA, NHL, Price Is Right, and Deal or No Deal. Telescope’s headquarters is in Los Angeles with offices in New York and London. For more information visit www.telescope.tv.

Telescope Media Contact: Adriana Krause, Telescope 424-270-2917 This e-mail address is being protected from spambots. You need JavaScript enabled to view it