“THE SIMPSONS” GO LARGER THAN LIFE ON TIMES SQUARE ASTROVISION

Telescope and FOX Celebrate St. Patrick’s Day with “The Simpsons” Out of Home Interactive Promotion

Los Angeles, Calif. (March 16, 2009) – Telescope has partnered with Fox Broadcasting Company to help “The Simpsons” light up New York’s Times Square onTuesday, March 17 with an audio-visual sneak peek of the all-new St. Patrick’s Daythemed episode and a special “Simpsons” musical number on Times Square’s famed Astrovision. Every hour, on the hour, from 9:00 AM to Midnight ET (excluding the 7:00 PM hour),visitors to Times Square will be treated to an exclusive clip of “The Simpsons.” Thebillboard will feature a toll-free number, powered by Telescope, which transforms thefamed Astrovision screen into an interactive viewer experience that allows passersby tolisten to the audio in sync.

Sandy Bennett, Telescope’s General Manager of Operations states, “This promotioncombines the enormous draw of ‘The Simpsons’ visual and audio content with powerfuloutdoor advertising. We are thrilled to work with FOX to execute this OOH promotionusing Telescope’s Voice Connect capabilities.

In “The Simpsons” episode titled “In the Name of the Grandfather,” airing Sunday, March22 (8:00-8:30 PM ET/PT) on FOX, the Simpson family travels to Ireland so Grampa canhave one last pint at his beloved O’Flanagan’s Pub in Dunkilderry. But his hometownisn’t the quaint little Irish village that Grampa remembers; it has become a gentrifiedyuppie enclave filled with hipsters, Bluetooths and swanky coffee shops. After a fewspirits at the rundown and empty O’Flanagan’s Pub, Homer and Grampa buy theestablishment from owner Tom O’Flanagan (guest voice Colm Meaney) and enlist Moe’shelp to bring the newly minted Simpson & Son pub back to life.

About TelescopeTelescope provides integrated services across fixed line, mobile phone, and the internet,helping clients reach today’s anywhere consumers via a multi-platform approach.Telescope offers a broad range of interactive services, including: television voting andparticipation via on air mechanics such as play-at-home games; mobile text delivery fordirect marketing and information; and targeted ad serving technology to enable mediaclients to monetize their inventory. Telescope’s clients include network and cablebroadcasters, major brands, marketing agencies, retailers, and network operators suchas FOX, the NBA, and The Marketing Store. Telescope is headquartered in LosAngeles, California, with offices in New York and London

Telescope Media Contact: Adriana Krause, (424) 270-2917 This e-mail address is being protected from spambots. You need JavaScript enabled to view it